A product of Los Angeles founded on August 4th 2017 by Designer Monique Herrera.

Born in the 80’s with a long background in design, the inspiration for this line was nothing more than from the place I call California Baby!

My line is showcasing a part of what I have never been able to express until now.

In LA, everyone wants to be unique, funky, different, and one of a kind, but the thing that they lose focus on while achieving these dominant points is to incorporate fun into it. Be bold, make a statement, be that cool chick that is not afraid to take risks, and just wants to have a good time.

I have found a way to collectively bring together all the things that I love, that have molded me, to whom I have become, and things that make me who I am. My ultimate goal was to keep in mind those who are certified hustlers- the girl on the go. Those that work all day but their creative souls cannot keep them away from playing.

Our mission is to make every girl feel good in our Swimwear.
•To be Confident of who you are,
•Be proud of where you come from, 
and to be happy living in your body.
Love comes from within.
We all come in different colors, shapes, and sizes.

This line has been thoughtfully created in hand-picked materials with graphics that are versatile and easily converted from day to night. The vibrant colors that were used for this line compliment each design expressing parts of me that highlight my silliness and determination to live freely.

I truly believe you will love every piece, and I can't wait to see CITY&SWIM all of the world.


Monique Herrera

Our Story

Featured in Coachella Magazine

Featured in Miss Bikini usa

Featured in Swiminism Fashion Show

Featured in RAW Fashion Show

Featured in Coachella Editoral Spread

Featured in Agenda Newspaper

VoyageLA Magazine